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Use Cases
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Cosmetic Connoisseurs with Sephora
Imagine a live stream where beauty influencers guide viewers through the latest makeup trends, using products available on Sephora. Through Mela, Sephora can host a 'Glam Hour', bringing brands like Fenty Beauty, Anastasia Beverly Hills, and Huda Beauty under one virtual roof. Viewers can receive personalized makeup tips, watch tutorials, and directly purchase the showcased items, all while interacting in real-time.
Fitness Fiesta with Nike
Nike, with Mela, hosts the 'Athlete's Arena'. It’s not just about sportswear; it’s a fitness revolution. Brands collaborating include Fitbit, Under Armour, and more. From showcasing the latest activewear lines to live workout sessions with fitness influencers, viewers can get a sweat on, gain insights on their athletic journey, and shop the essentials to elevate their game.
Baby Care Bash with FirstCry
New parents and expecting couples tune into FirstCry's 'Baby Essentials Fest', an event facilitated by Mela. With brands like Johnson's, Chicco, and Pampers, the platform transforms into a hub of live demos, expert panels on baby care, and real-time Q&A sessions. Parents can discover, learn, and shop—all in one engaging experience.
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