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Freaquently Asked Questions
Mela Platforms is an end-to-end video commerce solution that helps brands, retailers, and marketplaces engage customers through shoppable videos and live commerce. Our platform integrates seamlessly across websites, apps, and social media to drive sales and conversions.
Mela provides AI-powered tools, content creation services, and a video commerce SaaS platform that enables businesses to host shoppable videos, live shopping events, and interactive brand experiences. We offer both technology and content production support to ensure seamless execution.
Mela is designed for:
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D2C brands looking to integrate video commerce into their websites.
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Marketplaces & retailers wanting to host live shopping events.
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Publishers & media companies exploring video-driven eCommerce.
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Advertisers & agencies using shoppable videos for performance marketing.
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MelaShop is our shoppable video technology that allows brands to embed interactive, commerce-enabled videos into their platforms. It helps turn passive viewers into active buyers with real-time product tagging, instant checkout, and analytics tracking.
Shoppable videos help brands:
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Boost engagement – Viewers stay 3-5X longer on product pages.
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Increase conversions – 4-6X higher conversion rates than static product pages.
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Drive seamless purchasing – Customers can add to cart and checkout without leaving the video.
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Live Commerce allows brands to host real-time shopping events where customers can:
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Interact with trained hosts & experts in assisted selling.
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Ask questions and get instant product recommendations.
Buy directly from the livestream using shoppable overlays.
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Mela provides end-to-end support:
AI-driven script generation (Streamlytics™) to optimize engagement.
Professional production & content creation in Mumbai & Singapore.
Multi-platform streaming across websites, apps, and social media.
Ad network integration to amplify reach.Mela is ideal for:
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D2C Brands – Transforming product pages with shoppable video.
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Marketplaces – Hosting live shopping events.
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Retailers & Publishers – Running video-driven commerce campaigns.
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Advertisers & Agencies – Using video commerce for performance marketing.
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Mela is not just a tech solution—we offer content creation, analytics, and AI-powered automation to help brands scale video commerce effectively. Unlike traditional SaaS tools, we combine:
Shoppable Video Tech + Live Commerce + AI-driven Content
Multi-market execution (India, SEA, Middle East)
Fully integrated production + analyticsOur Streamlytics™ AI engine enhances video commerce by:
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Generating engaging, high-conversion scripts using data from thousands of live streams.
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Tracking real-time engagement & sales metrics for continuous optimization.
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Personalizing content recommendations to boost retention & conversions.
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The Talent Mela Marketplace connects brands with trained video commerce professionals—from livestream hosts to video editors and content strategists. This ensures brands get high-quality, engaging live shopping experiences without hiring full-time teams.
We provide:
End-to-end production – Studios in Mumbai, Singapore, Vietnam, Indonesia, and the Philippines.
Script optimization – AI-generated scripts tailored to each product category.
Proven playbooks – Insights from thousands of live commerce sessions.Yes! Brands can use their own influencers or tap into Mela’s talent network to find professional hosts trained in video commerce selling.
Mela integrates seamlessly with:
Ecommerce platforms – Shopify, WooCommerce, Magento, and custom-built sites.
Marketplaces – Flipkart Live, Amazon Live, Nykaa, Tata Cliq.
Social Platforms – TikTok Shop, Instagram Live, YouTube Shopping.Yes! We offer custom integrations and white-label solutions for enterprise clients looking to embed video commerce into their existing platforms.
Mela generates revenue through:
Managed Live Commerce – Hosting livestream shopping events for brands.
Shoppable Video SaaS – Subscription-based model for using MelaShop.
Content Creation Services – Video production, scripting, and editing.
Affiliate & Commerce Services – End-to-end solutions, including storefronts and payments.Mela is ideal for:
D2C brands looking to increase engagement & conversions.
Retailers & marketplaces wanting to scale video commerce.
Media publishers looking to monetize video content.We provide:
Content & talent onboarding – Access to trained video commerce professionals.
AI-powered video insights – Real-time performance tracking.
Multi-platform deployment – Run live commerce across multiple channels.Contact us to schedule a demo and explore custom solutions for your business.
We’ll help you integrate shoppable video, live commerce, and AI-powered content into your brand strategy.Mela operates in India, Singapore, the Middle East, and Southeast Asia, with plans for further expansion.
Contact us at support@melaplatforms.com for more details!
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