FAQs | Mela Platforms

Frequently Asked Questions

For Marketplaces & Publishers:

What is Mela and how can it enhance our platform?

Mela offers a plug-and-play solution that allows you to host live commerce shoppathons, blending entertainment with real-time sales opportunities. By integrating our tools, your platform can offer brands a space to interact with customers in real-time, boosting engagement and conversions.

How easy is it to integrate Mela's solution into our platform?

Mela is designed to seamlessly integrate with existing platforms. Our easy-to-implement plugins ensure you can set up your video commerce microsite without technical hassles.

What kind of support can we expect during and after integration?

We offer continuous technical, production and operational support to ensure your shoppathons run smoothly. Our dedicated team is available to assist with any issues or queries.

For Participating Brands:

How can our brand benefit from a shoppathon on Mela?

Shoppathons elevate brand visibility and engagement. By showcasing your products in real-time, answering customer queries, and offering deals, you create an immersive shopping experience, driving instant purchases.

What tools does Mela provide for brand promotion?

Apart from live commerce capabilities, we offer analytics, amplification, KOL management systems, and video creation tools to craft compelling brand narratives and track your event's success.

For Media Buyers:

How can media buyers leverage Mela for advertising?

Mela's live commerce events offer a rich avenue for brand placements, sponsorships, and real-time ad spots. Media buyers can tap into a captive audience, ensuring higher engagement for their promoted brands.

Are there tools to measure ad performance and viewer engagement?

Yes, our robust analytics engine provides real-time metrics on viewer numbers, engagement rates, click-through rates, and conversion metrics. This data helps in evaluating the performance and ROI of placements.

General FAQs on Metrics & KPIs:

What key metrics can be tracked during a shoppathon?

Some primary metrics include peak concurrent viewers, total viewers, product click-through rates, sales conversion rates, and engagement metrics (likes, shares, chat interactions).

How do we define success for our shoppathon?

Success is multifaceted. High viewer engagement, strong sales conversion rates, and positive feedback are immediate indicators. Over time, repeated viewership, increased brand loyalty, and growth in the subscriber base further underline success.

Can we get post-event analytics to understand areas of improvement?

Absolutely. Mela provides a comprehensive post-event analytics report, giving insights into viewer behaviour, sales data, and engagement patterns. This data is invaluable for refining strategies for future shoppathons.