The Mela logo is a thoughtfully curated emblem that embodies the essence of collective celebration, unity, and the dynamism of ever-evolving commerce – foundational principles of the Mela platform. "Mela", rooted in several South Asian languages, translates to "gathering" or "fair". Historically, it represents a vibrant assembly of individuals uniting to celebrate, interact, and exchange, echoing Mela's vision of transforming passive online browsing into dynamic, event-centric shopping experiences.

It draws parallels with the iconic Ferris wheel, an integral part of a mela / fair. Just as the Ferris wheel symbolizes amusement, the cycle of ups and downs, and collective enjoyment, the Mela logo underpins the cyclical nature of shopping experiences, oscillating between discovery, delight, and purchase.

The resemblance to Nautilus shells is important. These shells naturally form logarithmic spirals, described by the equation r = a e b θ, representing continuous growth without altering their inherent shape. This is emblematic of Mela's philosophy: adapting, evolving, and growing in the e-commerce ecosystem without losing its essence of interactive and event-based commerce.

The interconnected motifs in the design are a testament to the seamless integration of diverse components – content, live commerce, short videos, influencers, analytics, and avant-garde AI tools – which Mela brings to the forefront of e-commerce. This interconnectedness, much like the myriad pathways of a network, accentuates the plug-and-play nature of the platform, seamlessly melding with marketplaces and publishers' ecosystems.