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Echoes of Authenticity: Navigating the AI Content Conundrum Through the Lens of Lived Experience
(Image created using DALL-E using the following prompt: Visualize a conceptual artwork that depicts a balanced scale. On one side of the...
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Knowledge Centre
Event-Based Engagement: Elevating E-commerce with Mela
In today's digital shopping landscape, the difference between mere browsing and making a purchase often lies in the experience. Mela is...
Creating Effective Live Commerce Content: Tips and Strategies
Live commerce has revolutionized the e-commerce landscape, providing real-time interaction between brands and their audience. However,...
Cultivating Loyalty in Thematic Live Commerce: A Lesson in Progressive Ownership
In the ever-evolving arena of e-commerce, thematic live commerce has emerged as an interesting option, weaving together immersive...
Transforming Video Commerce: The Real-World Impact of Generative AI
Imagine a regular Tuesday afternoon, and you're browsing online for a new set of headphones. This time, instead of scrolling through...
Beyond Pretty Faces: Why Live Commerce Needs Professional Sellers
Created using DALL-E The dazzling world of live commerce is often painted as a land ruled by influencer kings and queens. Their faces...
From Bedroom Demos to Studio Dreams: Why Brands Ditch Influencers for High-Production Livestreams
Image depicting the evolution of influencer marketing with a single Key Opinion Leader (KOL) in two contrasting settings has been created...
The Narrative Renaissance: How Content-Driven Marketplaces are Reshaping E-Commerce
DALL-E generated image of a storyteller narrating a story about a Japanese whisky brand. The storyteller is depicted in the foreground,...
Unveiling the Power of Live Commerce: Analysing Basket Value and ROAS (Revenue on ad spend)
It is beyond doubt that Live commerce has emerged as a formidable force within the retail landscape. This captivating blend of real-time...
Harnessing AI in Live Commerce Script Generation
In the realm of live commerce, the right script can be the difference between a passive audience and a captivated one, leading to...
Video Commerce, Youth-Driven Content, and Emerging Trends: A Mela Platform Report
Executive Summary: This report amalgamates insights from multiple sources including publicly available reports to provide an in-depth...
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