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Unlocking New Opportunities: How Brand Solutions Teams Can Leverage Mela Platforms
Image created using Dall-E. All brands and publications used in the image are for representation purposes only Brand solutions teams at...

Sneak Peek into Mela Platform's Streamlytics
Brands are constantly seeking innovative ways to engage with their audience and drive conversions. We have been building a little genie...

Echoes of Authenticity: Navigating the AI Content Conundrum Through the Lens of Lived Experience
(Image created using DALL-E using the following prompt: Visualize a conceptual artwork that depicts a balanced scale. On one side of the...

Event-Based Engagement: Elevating E-commerce with Mela
In today's digital shopping landscape, the difference between mere browsing and making a purchase often lies in the experience. Mela is...

Creating Effective Live Commerce Content: Tips and Strategies
Live commerce has revolutionized the e-commerce landscape, providing real-time interaction between brands and their audience. However,...

Cultivating Loyalty in Thematic Live Commerce: A Lesson in Progressive Ownership
In the ever-evolving arena of e-commerce, thematic live commerce has emerged as an interesting option, weaving together immersive...


Transforming Video Commerce: The Real-World Impact of Generative AI
Imagine a regular Tuesday afternoon, and you're browsing online for a new set of headphones. This time, instead of scrolling through...


Beyond Pretty Faces: Why Live Commerce Needs Professional Sellers
Created using DALL-E The dazzling world of live commerce is often painted as a land ruled by influencer kings and queens. Their faces...

From Bedroom Demos to Studio Dreams: Why Brands Ditch Influencers for High-Production Livestreams
Image depicting the evolution of influencer marketing with a single Key Opinion Leader (KOL) in two contrasting settings has been created...

The Narrative Renaissance: How Content-Driven Marketplaces are Reshaping E-Commerce
DALL-E generated image of a storyteller narrating a story about a Japanese whisky brand. The storyteller is depicted in the foreground,...

Unveiling the Power of Live Commerce: Analysing Basket Value and ROAS (Revenue on ad spend)
It is beyond doubt that Live commerce has emerged as a formidable force within the retail landscape. This captivating blend of real-time...


Harnessing AI in Live Commerce Script Generation
In the realm of live commerce, the right script can be the difference between a passive audience and a captivated one, leading to...


Video Commerce, Youth-Driven Content, and Emerging Trends: A Mela Platform Report
Executive Summary: This report amalgamates insights from multiple sources including publicly available reports to provide an in-depth...
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