Mastering Video Commerce:
The Complete Resource
Center
MELA SHORT VIDEO PLAYBOOKS
Your Guide to Winning with Shoppable Videos
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MELA INSIGHTS
Trends, Strategies & Success with Videos Commerce
Sneak Peek into Mela Platform's Streamlytics
Brands are constantly seeking innovative ways to engage with their audience and drive conversions. We have been building a little genie we call Streamlytics, a video commerce insights engine. The team at Mela used the data we had from a few livestreams that we managed end to end to create this tool that’s keeping us true to our purpose. This tool is helping brands like Neemli in the cosmetics and skincare industry elevate their livestream commerce activation and boost conversions.
Unveiling the Power of Live Commerce: Analysing Basket Value and ROAS (Revenue on ad spend)
It is beyond doubt that Live commerce has emerged as a formidable force within the retail landscape. This captivating blend of real-time video demonstrations, engaging storytelling, and seamless purchasing options has transformed the way we shop and has driven sales to unprecedented heights.
