
It’s Time for Video Commerce to Drive the Sales.
THE MELA ENGINE
AI-Powered Video Commerce
Designed for seamless engagement, Mela’s AI-driven video commerce platform leverages Streamlytics™ to optimize shoppable videos and livestreams with real-time data, precision scripting, and audience intelligence: maximizing conversions with efficiency and impact.
SHOPPABLE VIDEOS
Turn content into commerce with Mela’s shoppable video platform, powered by a world-class and proven video commerce management engine. Built for D2C brands, marketplaces, and retailer websites, it transforms videos into high-conversion shopping experiences across apps and brand sites. With interactive overlays, real-time product tagging, and instant checkout, it drives seamless engagement and sales. Every view is a step closer to purchase.
LIVE COMMERCE: SELL SMARTER, CONVERT FASTER
Bring assisted selling to your own website and app with Mela’s Live Commerce solution. Powered by trained talent with deep product expertise, our livestreams deliver higher watch times and 4-6X higher conversions. With Streamlytics’ GenAI script generator—built on insights from thousands of livestreams and shoppable videos—we optimize content in real time, ensuring maximum engagement and seamless add-to-cart actions. Amplify your reach with social media simulcasts and ad network integrations, driving traffic and conversions beyond your owned channels. More than just technology, Mela helps you craft brand-relevant livestreams that turn viewers into buyers.
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MELA CONTENT STUDIO
Seamless Content Creation for High-Impact Video Commerce.
Mela’s content creation service delivers engaging, conversion-driven videos with ease. From short-form clips to full-scale livestreams, our AI-powered tools, proven playbooks, and expert production ensure every piece of content resonates with your audience. Designed for effortless integration across eCommerce, social, and brand platforms, we make high-quality video creation seamless, scalable, and impactful.

DATA-DRIVEN CONTENT CREATION
Craft high-converting video commerce content with Mela’s insights-driven approach. Our process starts with understanding brand values and briefs, then leverages historical brand data and category insights from thousands of existing implementations to create content that sells. With studios in Mumbai and Singapore, along with partner facilities in Vietnam, Indonesia, and the Philippines, we offer end-to-end production tailored to each market. From concept to execution, Mela ensures every video aligns with your brand while maximizing engagement and conversions.
THEMATIC COMMERCE THAT CONNECTS
Mela empowers publishers, marketplaces, and retailers to host vibrant Live Commerce Shoppathons, seamlessly blending entertainment with real-time purchasing. Inspired by the word Mela, meaning carnival or fair in Hindi and Arabic, we bring the same energy to themed shopping festivals—uniting brands under seasonal events, cultural celebrations, and category-driven promotions. Whether on eCommerce platforms, media publishers, or retailer websites, our technology and expertise turn every live event into an immersive, high-conversion experience.
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