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Mela Platforms is proud to announce its latest milestone, powering shoppable content on Flipkart and Housing.com, two of India’s most influential digital platforms. This expansion marks a significant step in our mission to make video commerce a seamless, high-conversion experience across diverse industries.
A $100 Billion Opportunity
India’s e-commerce and digital services market is on a meteoric rise, with projections crossing $100 billion by 2026. Flipkart, a leader in online retail, commands a 48% share of the Indian e-commerce market, with millions of daily active users. Meanwhile, Housing.com, one of India’s top real estate platforms, attracts over 15 million monthly visitors looking to make high-value property decisions.
Why Shoppable Video Matters
With Mela’s cutting-edge shoppable content solutions, consumers can go from discovery to purchase in just a few clicks—whether they’re browsing home essentials on Flipkart or evaluating dream properties on Housing.com. Our technology enhances engagement, improves conversion rates, and simplifies the path to purchase in a way that traditional static content cannot.
What’s Next?
As Mela continues to drive innovation in live commerce and interactive content, we are expanding partnerships with major marketplaces, brands, and platforms to make video the default shopping experience for consumers.
For more updates, stay tuned!
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